Japan’s auto industry follows its own customs at the Tokyo Motor Show. It’s an all-in event that mixes automakers, suppliers, motorcycles and commercial trucks in a single celebration.
Visitors encounter cars, products and presentations of the kind you usually don’t see at the large car shows of Europe and the U.S.
“What is that?” is commonly overheard among attendees. Also: “Is that thing coming to the U.S. market?”
It’s clear that what works in Japan does not necessarily work outside Japan. At least not yet. Or maybe with a different name.