DETROIT -- Tesla on Friday opened a standalone gallery in a trendy suburban mall in Michigan -- right next to an Apple Store.
Tesla will showcase two electric vehicles at its new Somerset Collection gallery in Troy, the Detroit Free Press reported: the Model S, which starts at $74,500, and the Model X crossover, which starts at $79,500.
The Silicon Valley automaker is looking to expand its presence in Michigan, in the face of an amendment to the state's dealer franchise law that strengthened the ban on the sale of new vehicles that don't go through franchised dealerships.
"It's unfortunate that Michigan law takes away rights from consumers in order to protect local car dealers," a Tesla spokesperson said in an emailed statement. "Tesla continues to fight against that law so that Michigan consumers can enjoy the freedom to buy cars as they wish."
Tesla's galleries are intended to educate visitors about the advantages of the automaker's technology and sustainable products.
The gallery has a video screen that explains how battery-operated vehicles work, the Detroit Free Press reported. Visitors also can learn about features such as Tesla's Autopilot or Ludicrous mode, which allows a P 90D Model S sedan to go from zero to 60 mph in less than three seconds.
"Tesla's new gallery at the Somerset [Collection] allows anyone interested in Tesla, including the thousands of Model 3 reservation holders in Michigan, to learn about our technology, energy products and cars," a Tesla spokesperson said.