Civil rights leader Jesse Jackson said he is prepared to go to Germany.
Jackson, who called for a boycott of BMW products on Oct. 20 because of a lack of diversity among its dealer body, says he is willing to cross the Atlantic to meet with BMW executives on their home turf and discuss how they can diversify.
African-Americans own seven BMW stores out of 364 in the U.S., according to the National Association of Minority Automobile Dealers' 2016 census. Hispanics own five BMW stores, while Asians own nine.
Jackson said he hasn't spoken with BMW since he called for the boycott.
BMW didn't reply to the organization's survey for its latest Automotive Diversity Scorecard that was released during the RainbowPUSH Global Automotive Summit in Detroit. Jackson said he believes the automaker is ashamed of its record.
"If they want to grow, they must approach our market differently," Jackson told Automotive News. "We took a group to Japan [several years ago]. Toyota, Honda and Nissan were our hosts. After that, there were some improvements. We're going to South Korea."
He added, "We want goals, targets and timetables. We want reciprocity and mutual benefits. We're going to boycott BMW until we get some answers about fairness."