As staff turnover continues to plague dealerships, employing modern technology may be the key to attracting more millennial talent, a new survey indicates.
Survey results released Tuesday by Roadster, an online retail startup, zero in on millennial job satisfaction -- revealing which industries are more likely to pique a millennial's interest, and which careers they are more likely to sidestep. The respondents' views of auto retailing were mixed to negative.
The results show that 59 percent of respondents said they would avoid a career as a car dealer, while 64 percent said they would avoid a career as a politician. The two industries that millennials found most appealing were information technology and health care.
On the other hand, 60 percent said they would accept a job at a car dealership.
And despite the general aversion to working at a dealership, 70 percent of respondents said they would be willing to work at a car dealership if it had access to modern technology such as iPads, kiosks and shared screens, much like an Apple Store. And 37 percent of respondents said if they could model a car dealership after a retailer it would be Amazon, followed by Apple at 23 percent.