TOKYO -- Mitsubishi's new three-year business plan indicates that its global tie-up with Nissan Motor Co. is not going to deliver much direct help yet in the U.S. market.
The reasons? The opportunities for Nissan and Mitsubishi to cooperate remain cloudy due to antitrust concerns between the two corporations. Vehicles using common platforms and engines won't be ready in time. And Mitsubishi wants to build its own brand on its own strengths
The new Mitsubishi plan, unveiled here last week, has the automaker mostly going it alone in expanding its U.S. business rather than leaning on Nissan. A year ago Nissan took a controlling interest in Mitsubishi with a vision of joint engineering efforts and cost savings globally.
But in unveiling the new blueprint, CEO Osamu Masuko said Mitsubishi wants to grow on its own and alluded to antitrust issues as a factor in cooperation with Nissan in the U.S. He did not elaborate, but said Mitsubishi still targets a 30 percent surge in U.S. sales through the fiscal year ending March 31, 2020.
Key to the push will be injecting new products, such as the Outlander PHEV plug-in hybrid crossover arriving later this year and the upcoming Eclipse Cross compact crossover.