Aren't young people in big cities less interested in owning cars?
Young people may be more about lifestyle, functionality and convenience, [which accounts for] this dramatic swing from luxury sedans into crossovers. In cities where barriers to ownership are high, like New York, we need to make sure that we develop avenues to own, operate and experience our products that take into account those barriers. And here we can talk about the spectrum, from car-sharing services to personal autonomous vehicles.
What is Cadillac's place in a world where people use Lyft and Uber?
There will be some people who are agnostic about how they get from A to B.
Because we are a luxury brand, we have to appeal to people who are not agnostic. Our subscription service Book by Cadillac is one avenue: You don't own the vehicle; you own the experience of the brand. It's up to us, as custodians of the brand, to make sure people have the opportunity to hail a Cadillac.
Last year a Tesla driver was killed using its self-driving feature. How safe is the one Cadillac has just launched this fall?
Super Cruise is the industry's first true hands-free driving system for highways. The driver is still a supervisor, however, and needs to keep his or her eyes on the road and be prepared to take over.
It's illegal in New York not to have at least one hand on the wheel.
I can't comment specifically on future legislative policies, but at the end of September, Cadillac was granted a New York automated vehicle testing license under a new law. We were able to demonstrate the technology on New York City freeways.
Can you compete with Tesla on electric cars?
Tesla shareholders are more forgiving than those of any other auto company because Tesla hasn't earned a dime. That said, we have a full electrification portfolio planned, with highly efficient internal combustion and plug-in hybrid vehicles as first steps.