Friday is when dealership employees recharge before a busy Saturday. Many of the Best Dealerships To Work For know how to close the weekdays right, with fun, fiestas and food.
At dealerships, Fridays are for fun, food
Friday afternoon paychecks at BMW of Warwick in Rhode Island are accompanied by two warm cookies.
"At the end of the day on Friday afternoon, they just need a little extra, a little energy," General Manager Ron Girouard said.
For two dealerships in Alabama, summertime celebrations start the first Friday in June and go through the last Friday in July.
"We try to do something different, which can be a challenge. We do Dippin' Dots, frozen yogurt, things like that. Some people will complain about something free if they get the same free thing every week," said Tricia Cutshall, customer and employee relations manager for Long-Lewis Ford-Lincoln of the Shoals and Long-Lewis Volkswagen-Mitsubishi of the Shoals. "We did gourmet cupcakes just to keep it different. It's a big hit, something everyone always looks forward to."
Capitol Auto Group wheels a candy cart around its dealerships to "motivate our troops and customers before the weekend," said Charley Engelfried, customer relations director for Capitol Auto Group.
The group's Friday festivities initially were a fundraising effort.
"For $3, we would sell the candy for the United Way campaign," Engelfried said. "After it was over, people kept asking, 'Where's the candy?'" And a tradition began.
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