Intel Corp. is airing its first commercial for a digital ad campaign for autonomous cars, featuring Cleveland Cavaliers star LeBron James.
The upcoming campaign, "Driving Trust," is meant to lessen apprehension of autonomous cars and instill trust in consumers. The commercial will lead up to the NBA's Cleveland Cavaliers vs. Boston Celtics opener set for Oct. 17.
"The campaign is part of a multi-pronged trust initiative, which includes research and development to build better human-machine interfaces, extensive garage lab testing and studies that explore people's feelings and attitudes towards self-driving cars," the company said in a statement.