Bob Rohrman Subaru in Lafayette, Ind., sits just three miles from the Subaru of Indiana Automotive plant, the automaker's lone manufacturing operation outside of Japan.
That small distance is paying big dividends for the dealership.
Business has been so brisk with employee purchases and special leases that the dealership decided to station a full-time employee inside the plant.
The sales liaison works hand in hand with the plant's leasing director and other plant employees, said Brad Belaire, Rohrman general manager. "She goes through product explanation, pricing and other information.
"Plant employees get a seamless buying or leasing process and we get an elevated amount of volume for a Subaru store in the Midwest," Belaire told Automotive News.
The dealership sold 1,800 new Subarus last year. At least half of new-vehicle sales are to plant employees, Belaire estimates, but another 30 percent of his customers have some connection to the plant.
"The Subaru brand has seen a lot of growth on its own, but we've seen our own increase because of the plant," Belaire said.
The dealership is part of the Bob Rohrman Auto Group, which ranks No. 46 on Automotive News' list of the top 150 dealership groups based in the U.S., with retail sales of 19,680 new vehicles in 2016.