SAN FRANCISCO — Lexus has a soft spot for its LS flagship sedan even though cars are on the outs and crossovers are all the rage.
The original LS established the brand in the U.S. and was a runaway hit, changing the dynamics of the luxury market.
Now, a new LS will hit showrooms early next year and Lexus hopes to rekindle some of the magic of the original, which was sprung on rivals at the 1989 Detroit auto show.
Back then, Lexus handed over the keys of the LS 400 to gushing automotive journalists at an event in San Francisco after the debut. This month, the automaker returned to the West Coast with the redesigned 2018 Lexus LS 500, which also debuted in Detroit.
The stakes were high 28 years ago: The original sedan would either go toe-to-toe with German and U.S. rivals or be a massive embarrassment.