FRANKFURT -- After the electric parade that was the 2009 Frankfurt auto show (where the term "electrification" became a household word, believe it or not ) the EV dream flickered and appeared to die.
With its legion of battery electric and plug-in hybrid concepts, this show eight years ago was a sign of things not to come.
So what happened around mid-2016 that got automakers around the world recharged and back on the EV bandwagon?
Andy Goss, head of global sales for Jaguar Land Rover, which announced last week that after 2020 every one of its vehicles would be electrified, says it was a great convergence.
"About 18 months ago, the EV discussions among a lot of [automakers] were about compliance -- CO2 compliance," Goss said. "You had to be on the right glide path. But what's happened in the interim period is that has turned into consumer pull -- without a shadow of doubt.
"We see it already on the I-Pace (Jaguar's battery electric SUV coming next year). We've got already 35,000 people who are shown as a serious intenders.