LONDON — Jaguar Land Rover said all of its new vehicles will be available with electric, plug-in hybrid or mild hybrid technology starting in 2020.
The U.K. automaker's plan to offer greener versions of its sporty Jaguar cars and Land Rover SUVs and crossovers comes as governments are cracking down on air pollution and carbon dioxide emissions.
"This will give our customers more choice," JLR CEO Ralf Speth said in a statement.
Underscoring its electric shift, Jaguar will start selling the I-Pace battery-powered crossover next year. The company has 25,000 orders for the vehicle already, Speth said.
JLR is expected to unveil plug-in hybrid versions of the Range Rover and Range Rover Sport large SUVs in the near future.
To emphasize its commitment to electric power, JLR showed off the Jaguar E-Type Zero, a version of its classic E-Type with an electric drivetrain, last week at parent Tata Motors' annual tech fair here.
The 1968 sports car was restored and reworked at Jaguar's Classic Works facility and can accelerate from 0 to 62 mph in 5.5 seconds. The car's electric powertrain, which develops 220 kilowatts, was specially designed for the E-Type Zero. Its lithium ion battery pack has the same dimensions and similar weight to the XK six-cylinder engine used in the original E-Type.
JLR relies heavily on diesel sales in Europe where the powertrain type has come under fire for high levels of harmful oxides of nitrogen emissions. According to Swedish consultancy AID, 96 percent of Land Rover's European sales and 84 percent of Jaguar's volume in 2016 were diesels. Like most premium automakers, JLR needs diesels to meet European Union emissions targets for 2021.
Authorities in France and the U.K. outlined plans in July to ban the sale of diesel and gasoline cars by 2040 as a way to reduce air pollution and CO2 emissions.
JLR joins other automakers in pivoting toward electrified vehicles but its move is less aggressive than plans by Volvo Cars, which intends to offer only hybrid or battery versions of its new models starting 2019. Hybrid autos reduce fuel burn by being able to drive short distances or boost performance with the help of electric engines.
Reuters and Bloomberg contributed to this report.