James Bond is getting a hybrid. And it won't be a Prius.
Aston Martin plans to swiftly evolve its lineup to hybrids or electric vehicles in less than a decade, the automaker has confirmed.
"By the mid-2020s, every model in our lineup — all series production cars — will either have hybridization or will be fully EV," Simon Sproule, the brand's global chief marketing officer, told Automotive News.
The aggressive transition from its lineup of internal combustion vehicles is part of the brand's decadelong Second Century plan that kicked off in 2015.
That plan not only launches new versions of its four core sports cars (DB11, Vantage, Vanquish and Rapide) but adds another seven models, including a midengine supercar aimed at the Ferrari 488 and McLaren 720S; a luxury crossover dubbed the DBX and a nearly $3 million hypercar called the Valkyrie, 175 total copies of which will be built in conjunction with the Red Bull Formula One outfit.
The plan also calls for shorter life spans for each generation of vehicle, meaning that cars now being launched (DB11 and Vantage) will be due for replacement just in time for Aston's hybrid-EV plans in the middle of next decade.
The move echoes that of brands such as McLaren, which has promised half its expanding range will be hybrid by 2022, and Volvo, which will dive aggressively into electrification of its lineup by the end of this decade.
Numerous other automakers are seeing the electrified light as China and the European Union enact strict emissions standards and electrified vehicle mandates aimed at curbing carbon dioxide emissions.
Aston's first all-electric model will be the small-volume RapidE sedan due in 2019; after that an all-electric version of the DBX is likely early next decade.
A traditional gasoline-powered DBX and a plug-in hybrid version are also due, though Aston would prefer to avoid plug-in hybrid powertrains on most of its sports cars because of the weight and size of the larger batteries they demand, Sproule said.