KALAMAZOO, Mich. — In the summer of 2015, car dealer Aaron Zeigler grew frustrated with the lousy service he received at a western Michigan powersports dealership where he was trying to buy a snowmobile.
The experience inspired one of the latest revenue streams for the always opportunistic Zeigler.
"I was talking to one of my guys and I said, 'I ought to go buy the place.' He said, 'My wife's the controller; they'd probably sell it. They're struggling.' So he set up a meeting and I bought it," recalled Zeigler, 44, president of Zeigler Auto Group and Zeigler Motorsports here.
That fall, Zeigler closed on his purchase of M&M Motorsports in Kalamazoo, a college town about a two-hour drive west of Detroit. The renamed Zeigler Motorsports soon was selling 100 vehicles a month, up from 40 before. The sales growth inspired Zeigler to build a store on 70 acres where a General Motors stamping plant operated until 1999.