Manhattan Motor Cars, the swanky New York dealership that routinely sells all manner of exotic supercars for deep into the six figures and beyond, has added a new, more affordable brand to its lineup: Arrow. And it has a starting price in the three figures.
The Arrow Smart-Kart, created by Silicon Valley entrepreneur Dave Bell, is no clunker. It's a zippy, high-tech, single-seat electric car that has some autonomous driving features, such as a proximity detector that applies the brakes if it senses the car is about to collide with an object, built-in Wi-Fi and a GPS system. Parents can program the Arrow to stay within a geo-fenced area.
Top speed: 12 mph. After all, it's designed to be operated by children ages 5 to 9, children whose parents worry about their safety on the congested driveways of suburbia.
The dealership, which handles Lamborghini, Bugatti, Bentley and other megabuck brands from its showroom on Manhattan's West Side, ordered two Arrows last month and had sold one as of last week.
The Arrow could show up at other dealers. Bell said the company is ramping up marketing efforts and believes high-end customers who often bring their children with them when shopping won't be put off by the starting price: $999.