Costco Auto Program is expanding efforts to make special offers on individual brands that go beyond standard discounts or employee pricing at prescreened dealerships.
Since 1989, the warehouse club's auto program has let its U.S. members get certificates guaranteeing specific discounted prices on vehicles from participating dealerships that agreed to not upsell those customers into other vehicles. Starting in 2013, some brands even offered discounts equivalent to what the automaker's employees receive to Costco members in special sales drives.
But two new Costco discount programs offer new twists:
1. A program with Volvo Cars combines both special incentives and employee pricing.
2. Costco members can claim special incentives at any U.S. Chrysler dealership, not only those vetted by Costco.
"This is just the beginning," said Jay Maxwell, director of strategic partnership development for Costco Auto Program. "We expect to do many more special programs like this next year with a variety of automakers."