Audi already has a model lineup that reads like an algebraic equation — (A 1:8 - 2) + RS/R8 + tt — and a crossover lineup with names consisting of the letter Q followed by each prime number from 2 to 7. Now it has decided the names of its models need some more numbers.
The brand's head of sales last week announced that beginning next summer, Audi will add two more digits to almost all of its model names to reflect the vehicles' power output. That's regardless of whether power comes from an internal combustion engine or electricity. An example: A turbodiesel Q7 would now be called a Q7 50 TDI.
The additional digits delineating the vehicle's relative power output in kilowatts will add "clarity" for customers, said Dietmar Voggenreiter, Audi AG's board member for sales and marketing.
The announcement from headquarters in Germany made clear that the new naming regimen would be used globally. Still, it's worth noting that Audi of America said the longer string of alphanumeric model names "has not been confirmed for the U.S. market."