TOKYO — Toyota Motor Corp. plans to unveil a "sports car" line that likely will be the Toyota-brand equivalent of Lexus' high-performance F series.
It is unclear whether the new products will be offered outside Japan.
Toyota plans to announce what it calls a "new sports car series" at an event next month here. That unveiling is geared toward Japan, and a company spokesman declined to offer more details about the event or products.
Toyota offers a Toyota Racing Development performance line under its Toyota brand in North America.
The move comes as Toyota tries to develop a reputation for cars that are emotional and aspirational, rather than simply reliable and utilitarian.
A new line of sports cars also arrives ahead of an expected successor to the Toyota Supra, one of the brand's most storied sports cars. That two-door coupe could debut as early as next year.
This month, Toyota reorganized development of sports cars under the Gazoo Racing Co., an internal unit dedicated to global motorsports.
Earlier in the year, Toyota said it would strengthen its lineup of GRMN offerings, which are specially tuned sporty editions of Toyota-brand production cars.
GRMN originally stood for Gazoo Racing tuned by the Meister of Nurburgring, an homage to Toyota Motor Corp.'s long-standing participation in grueling 24-hour German endurance race.
This year at the Geneva auto show, Toyota introduced a supercharged GRMN version of its Yaris subcompact as its entry into the hot hatch segment.