If Hyundai were a sports team, 2017 would be its rebuilding year. Updates were reserved for slow-selling car segments, such as with a Sonata freshening and the introduction of the Ioniqs into a market that has been unfriendly to cars and hybrids.
But Hyundai has big things in the works. Highlights include the new Kona subcompact crossover, a redesigned Santa Fe Sport, a redesigned Veloster that includes Hyundai's first N performance model for the U.S. and the launch of a purported BMW 3-series fighter, the Genesis G70 luxury sport sedan.
The momentum continues into 2019 and beyond as Hyundai and Genesis use updates and additions to flesh out relatively thin — and poor-performing — product lineups.
On Kia's horizon are the Stinger launch and probably a new premium crossover dubbed the Telluride, as well as the fruits of a collaboration with Hyundai to introduce greater electrification throughout their lineups, notably in the brands' new subcompact crossovers.