Ferrari apparently will build a crossover, but may not proceed with another project that has generated speculation — a modern version of the 1960s Dino small sports car.
The problem? Fears that it would dilute the brand's exclusivity.
Ferrari CEO Sergio Marchionne said there are split views within management on whether to revive the Dino nameplate for an entry-level sports car.
Reviving the Dino is being "kicked around," Marchionne said on a call with analysts to discuss the automaker's second-quarter financial results.
Marchionne said it would be dangerous to lower the entry-level price for a Ferrari.
A new Dino could start in Italy from around 150,000 euros (about $177,000 at current exchange rates), about 20 percent below the current cheapest model, the 190,000-euro California T, company insiders said.
Marchionne also said he was unsure whether a cheaper Ferrari is needed to attract younger buyers because the brand has "phenomenally young" customers in Asia who can afford the brand's cars.
"We need to explore ways to attract customers to traditional values of the brand such as style, performance and engine sound before downgrading the entry-level price for the brand," Marchionne said.
Former Ferrari Chairman Luca di Montezemolo resisted suggestions that the brand should build a modern Dino but the possibility was revived when Marchionne took over as chairman in 2015.