DETROIT -- Fiat Chrysler Automobiles Dodge brand deleted social-media posts promoting drag races that took place the day the driver of one of its vehicles killed a protester and injured at least 19 others in Charlottesville, Virginia.
Until Tuesday afternoon, the last four posts on Dodge’s Twitter account used the hashtag #RoadkillNights, referring to a series of races held Saturday near Detroit that the brand sponsored. That same day, an Ohio man drove a Dodge Challenger into a group of counter protesters at a white nationalist and supremacist rally in Charlottesville.
Some of Dodge’s more than 740,000 followers and others on Twitter criticized the brand for keeping the posts up after the violence in Charlottesville. Dodge’s delayed response contrasts with TIKI Brand Products and the Detroit Red Wings, which issued statements Saturday distancing themselves from white nationalists who carried tiki torches and signs that altered the hockey team’s logo with swastikas during the rally.