DETROIT — Cadillac President Johan de Nysschen says the brand will shrink its lineup of sedans and expand its offerings of crossovers and hybrid and electric vehicles in response to market shifts.
"We have to rebalance our sedan" portfolio, de Nysschen told Reuters in an interview.
Cadillac will not directly replace the current XTS, CTS or ATS sedans when they end their life cycles in 2019, he said. Instead, Cadillac will use a new car called the CT5 to appeal to consumers shopping for sedans priced between $35,000 and $45,000, he said, and it will add a small luxury sedan to compete with the Audi A3. New versions of the CT6 sedan will be offered to customers who want a larger car starting at $50,000.
The CT5 and the smaller sedan will be built at a factory near Lansing, Mich., that currently builds the slow-selling Cadillac ATS and CTS models, de Nysschen said.
Cadillac will offer more crossovers, starting with a compact model called XT4, followed by a larger SUV with three rows of seats due by 2019.