Because it was conceived as a vehicle to be sold by Toyota's now-defunct Scion brand, the C-HR comes basically in one well-equipped version, although it has XLE and XLE Premium trims.
In Scion's keep-it-simple mold, the crossover comes only with front-wheel drive for now, with one engine and one transmission: a gasoline four-cylinder and an automatic. The infotainment system is essentially a radio and media player with no navigation system.
In Europe, the crossover can be had with all-wheel drive, a hybrid motor, a smaller turbocharged engine and a manual transmission. It also has trim levels that bring in navigation and leather seats.
Hollis said the improved infotainment system, dubbed Entune 3.0, will show up for the 2019 model year. Awd and perhaps alternative powertrains would come after that. By the C-HR's third or fourth year, there should be a full range of choices.
In the meantime, the C-HR is likely to inch its way into the middle of the pack for sales until the awd model shows up and Toyota can shoot for the top spots.
"If you look at two-wheel drive vs. two-wheel drive, I think you're going to find we're very competitive," Hollis said. "When it comes to [C-HR] two-wheel drive vs. everyone else's two-wheel drive and four-wheel drive, we'll probably come in third or fourth place."
Hollis also said Toyota is pleased with the demographics of early buyers and the types of vehicles they are trading in for a C-HR.
The median age is 47, compared with 50 for the segment. And trade-ins are coming from models favored by the younger set from Honda, Nissan and Scion, among others.
"That's what I'm happy about with the C-HR," Hollis said, "that it's not just one thing or another that's attractive to the buyer, but it's the whole package."