With 30 years behind it, the Auto/Steel Partnership can reflect on a number of technology challenges.
Speaking this week at the seminars, the partnership's executive director, John Catterall, noted for the record that steel has withstood the tests.
When the partnership started, the biggest challenger to steel was plastics.
The reason? The Pontiac Fiero.
"The Fiero had just come out," Catterall recalled. "I was at Austin Rover in England. We brought a Fiero in and everybody was like, 'This is going to be the future. It's going to be these steel space-frame vehicles with basically plastic panels on the outside.'
"Well, we know how that turned out."