LOS ANGELES -- Dogged by tight supply of its best-known light-truck models and despite an increase in incentive spending, American Honda posted a 1.2 percent decline in July sales to 150,980 units. The automaker is now down 0.2 percent on the year to 942,866 deliveries on the year.
The Honda division sold 136,803 vehicles in July, a 1.7 percent decrease from a year earlier.
The automaker blamed the sales slip on tight supply across nearly its entire light-truck lineup; light trucks were down 6.2 percent for the month to 64,245 amid thin availability of the Odyssey, CR-V, Pilot and Ridgeline.
The CR-V's decline was a hitch for Honda; redesigned last year, the CR-V has ridden the industry's strong demand for crossovers to become Honda's best-selling nameplate for 2017. Yet it fell behind the Civic for July. The Civic was up 11 percent to 36,683 units, while the CR-V dipped 12 percent to 31,761 sales.
Meanwhile the HR-V subcompact crossover continued to rebound from a capacity-constrained 2016; sales were up 32 percent in July to 9,779 units.
Sales at Acura rose for the third straight month, stemming steep declines earlier in the year. Acura sold 14,177 vehicles in July, up 3.7 percent. The brand is now down 5 percent on the year, with 88,048 total sales.
The RDX compact crossover took over the brand's sales crown in May and hasn't looked back. It jumped 28 percent in July to 5,539 sales, making up for a slow start to 2017 and putting it up 0.7 percent on the year to 30,808 units overall.
The larger MDX dipped 3.6 percent in July to 4,727 sales.
The slow-selling ILX sedan showed renewed life with a 10 percent increase to 1,322 units in July. Despite this, it remains down 33 percent on the year.
The RLX continued its slide into oblivion, down 40 percent in July to just 64 sales. Acura has sold just 619 copies of this midsize sedan in 2017, a 26 percent drop from last year.
Incentive spending per unit in July by American Honda was $2,014, a 21 percent jump from July 2016, according to ALG forecasts. Yet that figure is still well below the industry average of $3,565 for July.