DETROIT -- Fiat Chrysler Automobiles' lineup of family-friendly Chrysler vehicles are now cruising down "Sesame Street" as part of a new sponsorship deal with the show.
The sponsorship includes a series of 10 videos that put the puppets behind the wheel of the Chrysler Pacifica and Pacifica Hybrid. The videos will also stream across the auto brand's social media channels.
"As a trusted family brand, we were looking for a like-minded partner who possessed a thoughtful and engaging approach," said Tim Kuniskis, head of FCA passenger car brands, said Monday in a statement.
The first videos released -- a four-part series titled "Listen! Drive! Surprise!" -- characters of the longstanding show participate in a contest designed to test their ability to follow directions.
Presiding over the proceedings is game show host Guy Smiley, a "Sesame Street" staple once voiced by Muppets creator Jim Henson. Also along for the ride are a cast of precocious children to explain the vehicle's features like parking assist and a safety checklist.
Pacifica sales are picking up a year after the replacement for the venerable Town & Country minivan hit the U.S. market. Last month, Chrysler sold 12,399 Pacificas in the U.S., a nearly 60 percent increase over the same period last year. Through the first six months of this year, Pacifica deliveries totaled 59,598.
FCA has tried different approaches in targeting parents. Last year, FCA tapped comedian Jim Gaffigan to promote the Pacifica in a campaign, titled "Dad Brand."
The campaign was created and produced in partnership with Mediabrands Society.