Mercedes-Benz plans to boost U.S. allocation of SUVs and crossovers in the second half of the year. Dealers are applauding the move.
"We've had constraints on GLC, and they're going to produce a lot more GLCs in the second half of the year," said Todd Bondy, operating partner at Mercedes-Benz of Oklahoma City. "That was really great to hear."
Mercedes-Benz USA leaders told dealers about the increase at a dealer meeting this month in Miami. The boost will be across SUV and crossover lines, with the biggest jump for the GLC compact crossover, said Ken Schnitzer, chairman of the Mercedes-Benz Dealer Board and owner of four Mercedes dealerships in Texas.
"For the first six months of the year, we've been significantly short of the right inventory in SUVs, and many dealers have been almost out of GLCs and GLAs," Schnitzer said.
Mercedes officials declined to comment on the added allocation. But the increase is part of a pattern at Mercedes and other brands as U.S. consumers shift to SUVs and crossovers. The latest boost follows a bump in SUV allocation announced to Mercedes dealers in January and increases in 2016.