GM's Batey on pickup incentive wars, GMC and Wall Street
Alan Batey's job is to keep GM's highly-profitable North America business humming. That's why Batey, who also heads Global Chevrolet, is closely monitoring the tightening U.S. pickup sales race without dumping huge spiffs on the hoods of trucks. He's also strengthening a 'sterile' GMC advertising strategy by showing the brand's personality. Batey says the moves are part of GM's plan to convince investors the company is a good bet.