Henry Ford helped reinvent transportation for the modern age, but his great-grandson is helping rethink the concept for a new epoch.
Bill Ford, Ford Motor Co.'s executive chairman, addressed some of the topics surrounding autonomous driving in a speech last week at the Atlantic Council in Washington, D.C. Ford was in town to receive the group's Distinguished Business Leadership Award.
For starters, Ford says people who enjoy driving still will be able to command their vehicle even when autonomous vehicles become ubiquitous.
"There will always be people who love to drive, and we'll have vehicles for them," he said. "But if you live in L.A. or Phoenix, you may not love your daily commute, so you'd rather free up time to do things."
Among the ethical questions is whether a car should react to save the occupant or people outside the vehicle, such as pedestrians, in the event of a potential collision, he said.
"It's really hard to find a place or institution that is thinking through all these ramifications in a comprehensive way," said Ford. "But we need to start having those discussions."