Cox Automotive and Holman Enterprises are teaming up to expand a retail vehicle-subscription service dubbed Flexdrive, the companies said today.
The service offers an app that allows consumers to look up and book available vehicles from dealership inventories for weeks at a time with no down payment, mileage limit or long-term contract.
For dealers, it provides an opportunity to get older cars off the lot while also building long-term relationships with customers who might otherwise skip the dealership. The dealership will retain the titles to the vehicles in the program.
Executives behind the partnership point to this model as an option for dealers unsure of how they fit into a future that could rely less and less on personal car ownership.