Similarly, Hendrick isn't interested in dissecting engines at the Motorsports facility, where engineers and technicians spend about a month to hand-build each NASCAR car at a cost of about $100,000.
"Rick doesn't try to micromanage the technology side," said Doug Duchardt, general manager of Hendrick Motorsports. "He puts his emphasis on the people side and putting the right people together and resolving conflict. He understands the technical, but he trusts the pros with it."
Hendrick uses Airwolf to visit Motorsports at least once a week, Duchardt said. He likes to attend the Tuesday two-hour meeting with the crew chiefs and drivers to discuss strategy. "Then, on Sunday, I fly to the races. And fly back Sunday night and start it all over again on Monday," Hendrick said.
He attends most of the 39 race dates each year, missing only those that conflict with certain church services.
"During a race, I'm texting with him constantly," Duchardt said. "He might see something, or he might ask me what they're saying on the radio."
The hours spent on racing and retail seem distinct, but "There's so much bond between the two," Hendrick said. "It's really one brand -- one half selling cars, the other half racing."
Racing and retail employees wear the same logo, for consistent branding. "When we go into a market and we have Dale Earnhardt Chevrolet, people back up under the sign to take pictures," he said. "Our brand helps us to sell cars."