DALLAS -- One of the bigger draws at this year's Dallas-Forth Worth auto show wasn't a German sports-car manufacturer or an American muscle-car maker but a local dealership that broke out the eye candy.
For the March show, the Park Place Premier Collection featured a convertible Rolls-Royce Dawn, Bentley's new Bentayga SUV, a McLaren 570S and three Maseratis, including the Ghibli sedan.
The Premier Collection has become something of a subbrand that projects a halo across the Park Place group's other luxury marques, while also offering the logical next step for customers who can afford it.
"There are great synergies between these luxury brands that we represent in Dallas/Fort Worth and the Park Place brand itself," said Heath Strayhan, general manager at Premier Collection, a five-brand dealership that came together in Dallas starting in 2005.
The collection also includes Bugatti, the supercar brand whose Chiron starts at around $3 million and takes nearly a year for delivery.
The local auto show is just one of many opportunities to show off the Premier Collection's "jewel box" of autos, Strayhan said. There are year-round charity events and a supercar showcase in the fall.