Santander has dropped 800-plus dealerships
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May 08, 2017 01:00 AM

Santander has dropped 800-plus dealerships

FCA stores that meet metrics are rewarded

Jim Henry
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    Kulas: More details on performance

    Santander Consumer USA has terminated more than 800 dealerships since 2015, based on "performance-related issues," leaving the lender with more than 15,000 dealership customers nationwide, the lender said late last month.

    "We believe there's a direct connection between strong consumer practices, a culture of compliance and the creation of shareholder value," CEO Jason Kulas said in a conference call April 26.

    "Simply stated, the companies that embrace and execute on these concepts will be more successful than those who do not," he said. Santander Consumer did not respond to a question asking how many of the 800 are Fiat Chrysler dealerships.

    Santander Consumer and FCA US launched Chrysler Capital in 2013, under which Santander Consumer provides retail loans, leases, dealer floorplan and commercial loans for dealers under the Chrysler Capital brand.

    Kulas said that Santander Consumer, in releasing its first-quarter results, also was providing more detail about its dealer performance management system "in response to several investor inquiries" regarding dealer performance, and also settlements Santander Consumer reached with regulators in Massachusetts and Delaware.

    In March, Santander Consumer agreed to pay $25.9 million to resolve investigations by the attorneys general in those two states into its financing and securitization of subprime auto loans.

    Santander Consumer said that starting in 2013, it monitored dealer performance quarterly, based on quantitative metrics such as loss performance vs. expectations. In 2014, it created a monthly dealer performance management process.

    The process applies to all dealerships, not just FCA stores, the company said. In 2015, it created a separate Dealer Services department, responsible for dealer oversight and management.

    Last year, Santander added "qualitative" metrics, including negative publicity, false documents and consumer complaints, the company said.

    Santander Consumer said it is trying to reward FCA dealers who meet the dealer performance management standards.

    The lender now has more than 2,000 FCA dealerships participating in its VIP Program, which was launched in 2016. In February, the company said about 1,000 dealerships had qualified for the program.

    Dealers are rewarded with "various levels of payout" for growth in new-vehicle volume for FCA, plus "highly competitive incentives" for floorplan dealers, the company said. As of Jan. 1, FCA had 2,440 U.S. dealerships, according to the Automotive News Data Center.

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