TOYOTA: Sales slip 4.4% on car-heavy mix
DALLAS -- Toyota Motor North America said its U.S. sales fell 4.4 percent in April from a year earlier to 201,926 light vehicles, as the car-heavy mix in its Toyota and Lexus brands continued to take a beating.
Toyota noted in a press release that there was one less sales day in April compared with the year-ago month, putting sales on a daily selling rate lower by 0.7 percent.
Sales for Toyota Division including Scion were down 3.5 percent in April to 179,810 vehicles, the company said. Lexus sales fell 11 percent to 22,116 cars and light trucks last month.
For the first four months of the year, sales at Toyota Motor North America are down 5.9 percent to 734,537 cars and light trucks. Toyota Division including Scion is off 4.5 percent compared with the year-ago period and Lexus is down 15 percent.
“Toyota continues to progress in aligning our mix with the industry, as seen by the exemplary month for our SUVs, with Highlander, RAV4, and 4Runner all scoring an April best ever,” said Jack Hollis, general manager of Toyota Division.
He noted the arrival in showrooms last month of the all-new C-HR subcompact crossover, which is expected to sell about 30,000 units this year. Given its recent arrival, only 550 C-HRs were sold last month.
RAV4 compact crossover sales rose 5.3 percent in April to 31,757 units, while Highlander large crossover sales grew 20 percent to 17,981 vehicles, Toyota said.
On the car side, Camry midsize sedan sales fell 7.7 percent to 31,428 units last month. A new generation Camry is coming out this summer. Sales of the domestic Corolla compact sedan dropped 9.3 percent to 29,136 cars. The Prius hybrid was off 19 percent.
Jeff Bracken, general manager of Lexus, said the brand’s NX compact crossover had its best April ever on healthy supply, and “moving into May, we’re excited to launch our stunning new flagship coupe, the LC 500.”
NX sales rose 13 percent to 4,320 units last month, while the bigger RX midsize crossover -- and Lexus’ best-selling vehicle -- had sales drop 11 percent to 7,839 vehicles.
The brand’s larger SUVs also lost ground. Sales of the GX midsize SUV were off 9.2 percent to 1,792 units and the LX large SUV was down 8.6 percent to 404 vehicles, the company said.
Sales of Lexus’ cars fell sharply, with the IS compact dropping 19 percent in April, the RC compact coupe down 36 percent, the ES midsize off 24 percent and the GS midsize down 40 percent.
For the Toyota and Lexus brands combined including Scion, car sales fell 12 percent during April while light truck and pickup sales grew 2.1 percent.
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