NEW YORK -- Nissan is already rattling the market with sales of its Rogue crossover. Last month, the compact was the biggest-selling non-pickup nameplate in the U.S. industry -- for the second time this year.
Now Nissan is planning a new campaign. It expects the new Rogue Sport iteration to become a conquesting machine.
"We're predicting that the Rogue Sport will deliver 70 percent conquest sales," Christian Meunier, Nissan North America's senior vice president of sales & marketing and operations, told Automotive News during the New York auto show. "That's how we will determine its true success -- by how well it attracts people from competitor brands."
Nissan plans to market the Rogue Sport as a distinct model once sales are solidly underway this summer. The company points out that it is not merely a different trim package. Although the Sport is based on the same global platform as the Rogue, it is actually a different vehicle, sold as the Qashqai outside the United States. It is slightly smaller, with a different engine, different handling characteristics and a different target market.