European ride service Gett buys U.S. rival Juno for $200 million

SAN FRANCISCO -- European ride service Gett has bought U.S. rival Juno for $200 million in a deal that further consolidates the ride-hailing industry and that some said short-changed Juno drivers.

Gett, an on-demand ride service that is a partner of automaker Volkswagen, said on Wednesday it had bought New York-based startup Juno. The transaction grows Gett's driver roster and geographical footprint, and better positions it to compete with bigger companies such as Lyft and Uber Technologies Inc.

Gett will acquire all of Juno's existing business, including drivers and employees. Juno operates only in New York, while Gett is in more than 100 cities, mainly in the United Kingdom, Russia and Israel. Gett drivers and Juno drivers will in the short term drive on separate platforms, each company keeping its own brand, but eventually they will be combined into a single platform, said Gett spokeswoman Jacqui Wimberly.

Juno had positioned itself as a more driver-friendly alternative to Uber, offering its operators stock options in the company when they signed on. But with the acquisition, those restricted stock units, or RSUs, will become nearly worthless.

Ryan Price, executive director of the Independent Drivers Guild, which advocates for Juno operators, said in an email that the company was "leaving the drivers who helped build the company with next to nothing."

A spokeswoman for Juno did not immediately respond to a request for comment.

"Juno sold its 'employees' (drivers) on equity which ultimately won't be worth jack," Anand Sanwal, chief executive of venture capital research firm CB Insights, tweeted on Wednesday.