Hyundai’s Genesis luxury brand is affirming its belief in hydrogen fuel cell vehicles as a pillar of its zero-emission strategy with an early concept of the brand’s first crossover.
The vehicle, called the GV80 Concept, teases the first of two crossovers Genesis has promised by 2020. It debuted Wednesday at the New York auto show.
“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” said Manfred Fitzgerald, Genesis’ global brand boss. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”
The production version of the GV80 is expected to hit the market in 2018, on the heels of the upcoming G70 compact luxury sedan. It will be a midsize crossover aimed at the likes of the Mercedes-Benz GLE series and the BMW X5.