The new Land Rover Discovery is one of the most important launches for Jaguar Land Rover since the brands split from Ford Motor Co. in 2008.
JLR product planners have a clear vision of where they want to take Land Rover as the company builds its lineup of rugged, off-road vehicles. And the Discovery, coming in as a 2017 model to replace the LR4, has a big job to do.
The introduction's timing is spot on. With demand at an all-time high for luxurious off-road vehicles with plenty of room and cargo capacity, the midsized-plus Discovery is landing as a true off-road-capable seven-seater.
Unlike many entries in the segment, the Discovery has been engineered to take the path of most resistance. It is not a high-end Beverly Hills poseur SUV that can barely handle a gravel road.
Land Rover officials took great pains to demonstrate the Discovery's ruggedness during extensive off-road testing in Utah. Despite being loaded with a long menu of electronic and luxury features, the SUV stays true to the Land Rover ethos of performing as capably off road as on.
The Discovery starts at $50,985, including shipping, but checking all the options boxes and adding a modicum of items from the accessories menu can bump the price well into the $70,000 range.