Kelley Blue Book is taking its online vehicle valuation and pricing tools overseas, starting with Portugal, the company said Monday.
The company eventually aims to be in about a dozen countries, said Dan Ingle, vice president of international business development at Cox Automotive Media Solutions Group. Cox Automotive is the parent company of Kelley Blue Book.
Ingle said that the site KBB.PT -- which is now live -- as well as future deviations of KBB.com, will offer services akin to those offered in the U.S. “The user experience will be different from what you’d see in the U.S., but the services it offers are relatively similar,” he told Automotive News.
For KBB.PT, Kelley Blue Book collaborated with Auto SAPO, a provider of automotive classified listings in Portugal, to accrue classified pricing data for the valuations engine. The site was built in partnership with Janela Digital, a technology company in Portugal. Similar partnerships will be forged in other overseas markets.
Kelley Blue Book says it is the most-used third-party vehicle valuation and information site in the U.S, visited by more than 20 million users each month.