General Motors will still operate mobility services in Europe despite selling the bulk of its operations there to PSA Group -- and the French automaker plans to do the same in the U.S.
The automakers are doubling down on the promise of mobility services as revenue sources. While GM long operated Opel at a loss, services such as ride hailing and car sharing have a chance to prove themselves in Europe. PSA, meanwhile, views mobility as a way to gauge the tastes of American consumers after a long absence from the U.S.
GM CEO Mary Barra told reporters last week that the $2.3 billion sale of Opel/Vauxhall will allow the automaker to "continue to be very aggressive" in developing autonomous driving systems, electric powertrains and other mobility technologies. GM officials added that the company had no new initiatives to announce in Europe, but would continue to pursue existing projects.
The company's mobility services in Europe include its OnStar operations and a Maven car-sharing service for employees at its Ruesselsheim, Germany, location, which started in November.
GM spokesman Vijay Iyer said the company isn't ruling out expanding European ride-sharing operations, but that's not a priority now.
"There's a number of different options the teams are looking at," he told Automotive News.
GM, Iyer said, is "still in conversation" with partners this year to pilot Maven Home, a car-sharing service targeted at residential communities and hotels. He declined to say when the programs are expected to begin.
Europe has become a prime testing ground for mobility services, with a diverse transportation environment, forward-looking regulatory structure and openness to alternative powertrains, according to a report by McKinsey & Co. and Amsterdam Round Tables, a nonprofit organization.