Land Rover will challenge the Porsche Macan with a new crossover to be called the Velar.
The Velar will be the fourth member of the Range Rover family and will slot between the entry-level Range Rover Evoque and the more expensive Range Rover Sport.
"We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand," said Gerry McGovern, Land Rover's design director.
The Velar name dates to the first Range Rover prototypes of the 1960s when development engineers chose the name, derived from the Latin word velare, meaning to veil or cover, as a code-name for preproduction Range Rovers.
The crossover will be built at Jaguar Land Rover's plant in Solihull, England. It will have "pioneering consumer technology" and be made of "unique" sustainable materials, Land Rover said.
The Velar is the first Land Rover to use Jaguar Land Rover's D7A all-/rear-wheel-drive platform that underpins the Jaguar XE compact sedan and Jaguar F-Pace compact crossover, according to reports. It is expected to use JLR's new range of four-cylinder engines, including a 247-hp, 2.0-liter gasoline and a 237-hp, 2.0-liter diesel. Six-cylinder gasoline and diesel engines are also likely to be offered, dependent on the market.
Land Rover is fending off competition from other carmakers pushing into the burgeoning SUV and crossover market, including the Bentley Bentayga and the Maserati Levante. Range Rover's most recent addition was the Evoque, which was unveiled in mid-2010.
The company said it will release more details on Wednesday, March 1, ahead of the crossover's March 7 debut at the Geneva auto show.