People end up paying a lot just for the badge on a luxury vehicle or sports car. How much would they pay for the privilege of sticking it on the vehicle?
The starting price is about $2,700 under Acura's new NSX Insider Experience, an exclusive backstage-tour program for owners and buyers of the hybrid supercar.
Package options include private tours of the engine plant in Anna, Ohio; as much as four hours of track time on the nearby proving grounds where Honda tests its vehicles; and a visit to the Performance Manufacturing Center, the warehouse-turned-microfactory in Marysville, Ohio.
There, buyers can watch workers put the finishing touches on their vehicle, and have a chance to add a touch of their own: affixing the Acura emblem to the nose of the vehicle.
Said brand chief Jon Ikeda: "This is a memorable and deeply personal journey that we hope will convey the sense of pride and passion we have for the NSX."