Asked if the casting call was for the Oscars ad, Lee in an email statement issued through a spokesman stated that "the creative direction for 'Carry,' which the brand released today, was the result of a careful creative development process that never involved the casting of actors."
In a January interview at the Detroit auto show, Cadillac Chief Marketing Officer Uwe Ellinghaus confirmed that the brand was working on ads with a unifying theme.
"This country was founded on immigration, on diversity," he said. "Cadillac for many, many, many years was the embodiment of the American Dream."
He added that the "American Dream is still alive and … people still come here because they hope for a better future." These themes are appropriate for Cadillac because it is a brand "you got when you made it for a long, long, long time in this country."