In the evolution to the online car-buying process, it’s important to remember there is no one-size-fits-all solution.
Dealership groups, lenders and vendors are all doing their parts to achieve a seamless online car purchase. And new advancements in digital F&I seem to be popping up weekly. But the solutions may not work for every dealer or every shopper.
Although many of today’s consumers crave the convenience that comes with an online transaction, there is another group of consumers that would rather engage in face-to-face interactions and have the opportunity to ask questions and test-drive vehicles.
The key to working with car buyers is flexibility. To satisfy all buying groups, dealers, lenders and F&I product providers should continue to offer consumers multiple shopping and buying options.