TO THE EDITOR:
Regarding "All-online transactions on the way" in the Feb. 6 issue, I want to let you know how I am promoting online sales. I am paying for advertising on Facebook, I send email blasts to every contact -- business and personal -- and I promote my websites on all social media and Yelp. I gained the idea from an article in the Aug. 4, 2014, issue ("Self-promotion, social media help sell cars").
Each day, I learn something new. I have been in the automobile retail industry since 1984, in all capacities of sales, training, sales management and finance and insurance. It is to my advantage to keep up with the times. There have been many changes in the industry, including customer satisfaction indexes, automobile technology and social media. It is important to go with the flow -- not against it.
Growth and change is part of humanity; why not apply this to our industry?
LYLE GUCWA Buhler Ford Eatontown, N.J. The writer is a salesman.