NEW ORLEANS -- Keiser University plans to launch its auto dealership management program this spring on the former Northwood University campus in West Palm Beach, Fla. Students can sign up in May for summer classes; a regular academic year begins in the fall.
Some aspects of the program will resemble Northwood's four-year program in Midland, Mich., whose alumni are dealers principal and dealership managers across the country. But Keiser intends to distinguish its program in several ways.
For example, it will take advantage of its South Florida location by adding executive education.
"We have in our area, in almost every brand, either the No. 1 in the nation or one of the top five" dealerships for that brand's new-vehicle sales, Timothy Gilbert, department chairman for Keiser University's automotive marketing program, told Automotive News last month during the National Automobile Dealers Association convention here.