Ford Motor Co. expects its new brand of aftermarket parts for non-Ford and non-Lincoln vehicles to boost the number of the company's Quick Lane service centers.
On average, vehicles other than Ford and Lincoln cars and trucks account for about 25 percent of the service volume at the nearly 900 Quick Lane centers in the United States and Canada. But that figure is as high as 50 percent at some stores, says Brett Wheatley, executive director of Ford's customer service division in North America.
"Up to this point, we haven't had the parts" for other brands beyond such basics as wiper blades, filters and oil, Wheatley says.
Before the automaker launched the Omnicraft parts brand last month, Ford and Lincoln dealers had to buy non-Ford parts from other suppliers. That was inefficient and probably more expensive, Wheatley says.