TO THE EDITOR:
Regarding "All-online transactions on the way" in the Feb. 6 issue, some things will still work better in person.
The best thing to do to compete with the growth of online sales is to increase your advertising budget. If you get a lot more people coming into your store, you can afford to pass on a skinny deal. A lot of dealerships may spend about 1 percent of their sales on advertising. Take it up to 3 percent, and see how much more traffic (and gross) that brings in.
Also, when you do inventory listings for your online sales, don't put every car online. Pick a few specials and put them on sale at very good prices, but be careful not to put a lot of cars online at the sticker price because your competition will beat you.
ROBERT BARROWS R.M. Barrows Inc. San Mateo, Calif. The writer runs an advertising agency.