TORONTO -- Aston Martin revealed its AM-RB 001 hypercar to the world last week on the doorstep of its Canadian partner Multimatic, which is supplying the low-slung car's carbon-fiber body structure.
The luxury automaker and the Red Bull Racing Formula One team have partnered to build the car.
Aston Martin CEO Andy Palmer unveiled the car after opening remarks at the Canadian International AutoShow.
"I assume those screams were for the car and not me," Palmer said after the curtain was raised revealing the pewter-colored prototype on stage in the sprawling Metro Toronto Convention Centre.
AM-RB 001 is the vehicle's code-name.
"I promise you, I'll change the name," Palmer said.
Palmer said the 6.5-liter, V-12 car "will be the defining hypercar of this decade." Hypercar defines the top 1 percent of supercars, or high-performance sports cars.
Palmer said it was appropriate to unveil the car in Toronto because Multimatic will build the car's carbon fiber body structure.
Multimatic, of Markham, Ontario, has worked on the Aston Martin One-77 and Vulcan. The company has also played a major role in developing the Ford GT, which started rolling off Multimatic's assembly line in December.
Aston Martin said lightweight construction is "paramount" in the AM-RB 001.
"Multimatic will combine its unrivalled manufacturing experience with Red Bull Advanced Technologies' knowledge gained from the design and build of ultra-competitive, championship-winning Formula 1 cars," Aston Martin said in a statement.
A maximum of 150 street-legal units will be built, plus 25 track-only versions. First deliveries are due in 2019.
All 150 have been spoken for, Palmer said.
"Almost every email I get is "Please, may I have another one?'" Palmer said.
On its website, Aston Martin calls the AM-RB 001 "a road car the like of which has never been seen before." A price has not been revealed.
Palmer last week described the car as "the ultimate road and track machine."
It will feature a seven-speed paddle-shift transmission, built to Red Bull Advanced Technologies' specifications.
Rimac Automobili, a Croatian carmaker, will supply the lightweight hybrid battery system.
Rimac has showcased its capabilities with the Concept One electric hypercar.
Meanwhile, Robert Bosch GmbH developed the engine control unit, traction control and electronic stability program systems for the AM-RB 001. U.K. light manufacturer Wipac is responsible for the hypercar's LED headlamps and taillamps.
The car is part of a major overhaul under way at Aston Martin, which in December began construction on a plant at St. Athan in Wales.
Palmer said the company would replace every model in its lineup by 2020 and increase the number of models it offers. The automaker plans to launch a new vehicle every nine months and intends to unveil the first electric Aston Martin.