While PSA Group is talking to General Motors about acquiring Opel, it already has bought one stately brand this year -- in India.
Last month, the manufacturer of the Peugeot, Citroen and DS models acquired the rights to the ancient, iconic Hindustan Ambassador sedan for about $12 million from CK Birla Group, owner of Hindustan Motors.
The purchase price included not just the car, but all the intellectual property that goes with it: trademarks, nameplates and models.
The Ambassador traces its roots to the 1948 Morris Oxford. When production of the car ended in Britain in 1959, British Motor Corp. sold the rights to Hindustan, and the car -- the first automobile to be made in India -- went on to become a legend that stayed in production until 2014 with very few changes.
PSA, for years looking to return to the Indian market, has not revealed plans for the Ambassador.
But it's not likely the Morris-based Ambassador will once again see production since it does not meet safety and emissions standards.